MilliporeSigma, a global biotechnology company, was in search of an engaging way to showcase two of the company’s complex software applications in the biopharma manufacturing field: BioContinuumTM and ProcessPad. Futurus partnered with MilliporeSigma to develop an interactive Web AR experience designed in collaboration with Fritz Miller Studios and MLT Creative.
The MilliporeSigma BioContinuumTM experience utilizes the ground plane tracking capabilities afforded by Web AR to place and grow a three-dimensional, digital tree within the user’s physical space. As the tree grows, it reveals and connects different branches, showcasing MilliporeSigma’s various technological offerings in an augmented display. Users can navigate around the tree and touch individual branches to learn more about specific products and tools. Each branch uses a combination of text, images, and video to explain complex applications in an accessible manner.
We leveraged 8th Wall’s Web AR platform to create an immersive experience that pushes the limits of a Web AR experience without requiring any app downloads. MilliporeSigma included a QR code linking to the BioContinuumTM tree within their various print and digital ad campaigns. Allowing users to trigger the experience with their phone cameras streamlined the entire process for the end-user. The ease of access afforded by QR codes positively affected the campaign’s overall success; MilliporeSigma’s BioContinuumTM experience has received continued engagement since launch.
