Parents will tell you that getting kids to brush for a full two minutes can be a difficult task. Dixie® wanted to create a fun, interactive experience to get kids excited about brushing their teeth. With augmented reality enabled Dixie® Cups, kids can learn space facts or fight off molar monsters, and as a throwback to the classic, riddle cups with an animated twist!
Georgia-Pacific’s Dixie® Cups brand partnered with Futurus to create augmented reality experiences on Blippar, a mobile AR platform. With AR incorporated into the product’s packaging and design, users could scan these cups while brushing their teeth to learn space facts, fight off molar monsters, or, as a throwback to the classic riddle cup, complete challenging brain teasers with an animated twist!
Scanning each cup triggers one of three different AR experiences.
These augmented reality Dixie® Cups bring much-needed entertainment to the teeth brushing routine. Via journeys through space, battles with monsters, and riddles that test your wit, augmented reality Dixie® Cups transform a chore into something that kids look forward to. We found that users stayed an average of 3+ minutes and were very likely to return to these three experiences; Molar System averaged 5.7 Blipps per user, Molar Monsters averaged 7.2 Blipps per user, and Riddle Romp averaged 5.3 Blipps per user. With a quarter of a million users and over 4,863 total hours of engagement, these cups have undoubtedly instilled an appreciation for dental health within a generation of children.